As a first step \u2014 and this may be stating the obvious, but make it as easy as possible for an investor to review your deck. That means not requiring them to sign an NDA beforehand.<\/p>\n
An initial pitch shouldn\u2019t contain confidential information and there are few ideas out there which are so groundbreaking that they would need protection upfront.<\/p>\n
Most, if not all VC investors review multiple opportunities across multiple sectors, and don\u2019t want to have their hands tied because they signed an NDA, there is also the time, costs, legal risks for a VC associated with every NDA signed.<\/p>\n
The worst example I have seen was one business (which shall remain anonymous) which initially required potential investors to sign up to a 23 page NDA before sharing their initial pitch deck<\/p>\n
Here\u2019s an analogy: You are in a book shop, looking for a book, you don\u2019t recognise any of the authors, so what do you go for? The one which has a snazzy cover? Maybe. Then you might pick it up, read the synopsis on the back. If it tickles your fancy, then you may go ahead and buy it.<\/p>\n
The initial elevator pitch to garner an investors interest is no different.<\/p>\n
Okay \u2014 so you now have the investor\u2019s attention. Don\u2019t lose them by over-complicating the pitch deck or using jargon.
\nKeep it simple \u2014 problem, solution, market size and validation, your product, business model, how you\u2019re going to go to market, benchmarking vs the competition, financials, and team etc.<\/p>\n
It doesn\u2019t need to be war and peace. It is all about building rapport and trust \u2014 greater granularity can follow.<\/p>\n
Be clear in what you are looking for in terms of funding and what it\u2019s for. Just as important as funding, be articulate in what else you are looking for support from investors.<\/p>\n
Channel your own inner circular economic principles: take on board any feedback \/ advice along the way to make sure the pitch is the best it can be.<\/p>\n
Good luck![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
I guess the short answer is: a good investment deck is one which not only results in engagement with investors, and then following due diligence and verification secures funding. It\u2019s the first step on the journey with investors and in that sense, using the old adage, it is important to \u2018put your best foot forward\u2019.<\/p>\n","protected":false},"author":1,"featured_media":4226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15,18],"tags":[],"_links":{"self":[{"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/posts\/4521"}],"collection":[{"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/comments?post=4521"}],"version-history":[{"count":1,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/posts\/4521\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/posts\/4521\/revisions\/4891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/media\/4226"}],"wp:attachment":[{"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/media?parent=4521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/categories?post=4521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kavedonkapital.com\/wp-json\/wp\/v2\/tags?post=4521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}