In recent years general populations have become aware, because of global events, that we need change, and so universal movements are now importantly directing us to move away from linear consumerism.
You could even argue that it is abundantly clear that Circular Economics, and the wider Circular Economy must happen. So, Venture Capital, a force for innovation and creativity, has a unique opportunity to lead the way for change in the financial markets.
Venture firm Investors, Fund Teams, Founders and their Start-Up Teams all have something in common, which other financial products do not; everything we do is a human led interaction from the earliest level of a Start-Up. Success using a common framework of Circle Economics (and its seven pillars) will drive Start-Ups in the long term.